Many branded podcasts experience 'podfade' - a scenario where your company's show fades away after about seven or eight episodes. There are many reasons branded podcasts don't make it past the first few episodes.
At Motion, we've worked with over fifty brands (mostly podcasts for B2B tech companies) and have helped companies bust through the podfade stage. And one of the reasons our clients can sustain momentum with their show - they collaborate with us to develop their own system for generating new podcast episode ideas.