Skai's™ budget optimization capabilities helped VTech and Empower maximize the impact of their advertising investments. Powered by AI, machine learning, and predictive statistical modeling, Skai's™ algorithms automatically optimize budgets towards True North KPIs. With Skai™, VTech and Empower were able to set on auto-pilot all budget optimizations for both "Brand" and "Non-Brand" keywords, each with their own revenue and ROAS targets.