In B2B enterprise software sales, the path to closing a deal is often fraught with obstacles and uncertainties. This is where the MEDDICC framework helps, offering a structured approach to managing and progressing sales opportunities. Among the various tools and strategies integrated within MEDDICC, Mutual Action Plans (MAPs) stand out as particularly vital to mapping out a customer's Decision Marking Process and Decision Criteria. This blog explores the importance of MAPs in the context of MEDDICC, explaining how they enhance sales effectiveness and contribute to successful win-win deal outcomes.