Retailers who are just now starting to turn their attention to holiday planning might feel like they're
already behind the eight ball. The common observation that the holidays seem to start earlier
every year isn't just a casual conversation-starter. It's become an observable fact-and it's rapidly
changing how people shop. If brands want to reach shoppers throughout the entirety of their
holiday shopping cycle, now is the time to be forging the partnerships that can deliver muchneeded sales boosts during this critical time of year.