What is first-party data? (And why does it matter for marketers?) | Lytics Decision Engine CDP for Marketers
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Kisha Velazquez Kisha Velazquez
Posted May 5, 2019
What is first-party data? (And why does it matter for marketers?) | Lytics Decision Engine CDP for Marketers

If you're unaware of first party data, don't worry. This guide gives an easy, comprehensive breakdown to this important concept.

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