Neglecting to set your targeted locations or forgetting to establish the right targeting locations for your Google Ads campaigns are a surefire way to quickly eliminate your daily budget.

Without location targeting, you'll attract less than ideal website traffic and ineffectively use your ad spend on potential customers who aren't as likely to turn into qualified leads. If you don't specify a target location, Google Ads will assign all countries and regions to your campaign by default - resulting in wasted ad spend.