Associated with
Brian Beck
Alexander Graf
Posted Aug 5, 2021
•
6 min read
Beyond the Data: B2B vs. B2C user experience - Spryker
Most commerce platform buyers read the surveys and assume that all B2B Millennial buyers want sexy apps and gamification to go along with their B2B purchasing systems...which probably isn't reality! Spryker Systems co-CEO Alex Graf recently sat down with Brian Beck, Commerce industry guru and author of Billion Dollar B2B Ecommerce (Monrovia Media, 2020).
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