CTR vs. CTOR: What's the difference and why do they matter?
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Madeline Blasberg Madeline Blasberg
6 min read
CTR vs. CTOR: What's the difference and why do they matter?

Click-through rate (CTR) and click-to-open rate (CTOR) were once considered must-have metrics for email marketers-but is that still the case, and what's the difference between the two?

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