No company can perfectly predict how much revenue they will make in a given
month, quarter or fiscal year just like no meteorologist can perfectly predict
the weather. There are simply too many variables to consider. But perfection is
not the goal. Forecasting is about getting close enough to make good decisions.

So how do you start to forecast when there are so many moving parts? Neil
Ryland, CRO at Peakon and previously at Huddle, found out the hard way when his
team's estimates were off by 4