Fred Diamond, Co-Founder and President of the Institute for Excellence in Sales (IES), faced the challenge of transitioning their live events to virtual platforms due to the global health crisis. Using the Cvent Virtual Attendee Hub®, Fred's team successfully hosted their 10th annual Sales Excellence Awards Ceremony as a fully virtual event in early October. They utilized Cvent's production services and exhibitor management tools to ensure a seamless experience for attendees and sponsors. By reworking content to suit the virtual format and leveraging innovative sponsorship opportunities, they created a highly engaging digital show. The event garnered positive feedback from sponsors and attendees alike, fostering valuable new relationships and elevating the brand experience. Fred credits the success of the event to Cvent's integrated solutions and emphasizes the importance of adapting to the evolving virtual event landscape.