Segmentation was invented in the 1930s, when soap brands targeted housewives watching daytime dramas-hence the term "soap operas."

Fast-forward to today: AI has completely changed the game.

In this clip, we explain why signals now matter more than segments. You'll hear why custom buying signals-specific to your ICP, personas, and company environment-are the new competitive advantage, and how to start identifying them.

If you're still thinking in segments, you're already behind.