City Beach Pivots to Adapt to Changing Customer Behavior
Associated with
Mark Enochs Mark Enochs
Posted Aug 10, 2020 3 min read
City Beach Pivots to Adapt to Changing Customer Behavior

By being agile in responding to changes in customer shopping behavior, Australian surf fashion brand City Beach did well meeting the online demand from customers. Find out how from Mike Cheng, Head of Digital at City Beach.