Gwynnie Bee Shop - A/B Testing & Segmentation
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Kasia Triantafelo Kasia Triantafelo
4 min read
Gwynnie Bee Shop - A/B Testing & Segmentation

Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had already flown the nest.

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