As we lookahead to the New Year, several big trends will continue shaping how advertisers engage and influence people.

Among them, the explosion of data and advances in digital technology, which will continue to evolve and transform nearly every business on the planet. More personalized communications and brand activations will also rule as companies continue to prioritize experiences. And along with physical stores, there is no end in sight of consumers patronizing the explosion of digital channels, where they expect brands to meet them at nearly every stop on their online customer journey.

These trends, undoubtedly, will affect how brands advertise their wares. But, where should advertisers be the most focused in 2020? Here are six resolutions they might want to whisper to themselves as they put away the party favors and get back to work.