Surges in orders, disruptions in supply chains, customer behavior changes, store closures and more: the coronavirus (COVID-19) pandemic has undoubtedly had an effect on your B2B business. And e-commerce, in particular, has seen a significant impact. Even though, as a society, we are not completely out of the woods, we continue to see market shifts in online business during COVID-19.

While some industries have faced difficult times, others have seen sales increased stemming from new use cases driven by the pandemic. Our Sana Commerce customers are also being impacted: some construction suppliers have reported an uplift in B2B e-commerce sales, while luxury goods customers are seeing a decline.

In this article, we examine problems faced by online sellers during the pandemic. We include both challenges as well as solutions and opportunities, alongside example measures taken by small businesses, to better reflect the permanent changes adopted by sales teams beyond remote work.