Digitization of Advertising Platforms: The Power of AI and Personalization
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Posted Sep 3, 2023 3 min read
Digitization of Advertising Platforms: The Power of AI and Personalization

In today's fast-paced digital era, rapidly developing technologies are reshaping the advertising industry at an unprecedented speed. Advertisers are capitalizing on artificial intelligence (AI) and machine learning (ML) tools to better their strategies and tactics. When focusing on customer personalization, these sophisticated tools provide advertisers an edge in a highly competitive market.

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