BERT – Google's Latest Algorithm Update
Posted Jul 6, 2023 2 min read
BERT – Google's Latest Algorithm Update

Starting today, October 25th, 2019, Google will begin rolling out a new update to its core search algorithm, referred to as the BERT update. This new Natural Language Processing (NLP) technology will be one of the biggest changes to rankings in the past 5 years. Here's a look at how BERT works and what it means for your business.

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