Growing Strong: Balancing Expansion and Company Culture
Associated with
Mike Allton Mike Allton
Posted Nov 12, 2024 20 min read
Growing Strong: Balancing Expansion and Company Culture

What happens to marketing agencies and company culture when you suddenly add a hundred new employees? How do you keep that same strong sense of who you are as a brand? Even when you're acquiring another existing brand and all its employees and their existing ideas, a culture spinning a company through acquisitions is a terrific growth strategy-but it also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that's contributed to its success, balancing rapid growth with the preservation of company culture is no small feat, but it's crucial for sustaining employee