To start a podcast, you have to jump through a lot of hoops. You must figure out your niche, develop a theme statement, create a visual framework and confirm who will host the show. And let's not forget; you must convince your CEO it's the right move. It's a lot of work. I've seen it firsthand as I've helped launch over 60+ podcasts at Motion over the last few years. But even though it's a huge relief when you hit "publish" on your first episode, that's not where the work stops.