Customer-Obsessed Firms Must Balance Value FOR And Value OF Customers
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Dr. Maxie Schmidt Dr. Maxie Schmidt
Posted Jun 7, 2021 7 min read
Customer-Obsessed Firms Must Balance Value FOR And Value OF Customers

JP Morgan collected more than $1.5 billion in overdraft fees in 2020. This came during a time when many households were struggling to keep their bank balances positive due to COVID-19. Take Ally Bank as a contrast: The firm waived overdraft fees during the pandemic. And now, Ally has decided to scrap overdraft fees entirely. [...]

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