In an awareness campaign for Challenge Butter,
Matrixx Shopper Marketing was looking for a
multi-channel platform with scalable targeting tactics
to drive high video completion rates (VCR) and
click-through rates (CTR) during key seasonal events.
They turned to StackAdapt's contextual placements
and diverse inventory, and were able to surpass
benchmarks for all KPIs, successfully driving brand
awareness for Challenge Butter during the
highly-anticipated baking holiday season.