The online gambling market is one of the most competitive out there. With hundreds of brands, each offering attractive welcome offers – the fight to attract and retain customers is fierce.

So who's winning? Using Similarweb's powerful data and research intelligence, we examined key digital insights from the online gambling industry; including traffic share, audience demographics, marketing channel performance, and more, to see the market leaders worldwide, and by individual countries too.

Our 2022 data shows that visits to gambling sites have dropped in the last year, so benchmarking your performance against major competitors can give you the insights you need to get ahead in the market. So, let's dive in...