Michael Rooney, SVP & General Manager at bpm'online, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on the intersection of sales, marketing, and technology. The series, which is hosted by TechnologyAdvice's Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.
Michael joined Josh to discuss on CRM adoption, multichannel platforms, and common challenges with real estate CRM.
Below are a few highlights from our conversation: