Marketing your brand on Twitter is a smart choice for many businesses–especially if your target audience fits with the platform's main demographic groups. But before you invest a ton of resources into a Twitter strategy, you need to know how to measure your efforts. Get to know the Twitter metrics that matter, and find out how to track them using a social media solution like Agorapulse. Why Twitter Metrics Matter When your team is pressed for time or short on resources, make sure that your efforts are worthwhile. Monitoring Twitter metrics allows your team to: Pinpoint what your target audience