Associated with
Sherene Hilal
Posted Dec 9, 2022
•
8 min read
5 Reasons Retailers Need Marketing Technology Built for Their Business
Marketers in retail, finance, manufacturing and B2B are all worlds apart. In most industries, marketers focus on awareness, traffic, conversion and retention, but they each serve very different customer lifecycles and face big differences in terms of market saturation and competitiveness.
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