If that was the case, there probably wouldn't be a need for social media marketers. The truth is, social media is complicated, and the list of social media manager responsibilities is bigger than you might think. You need to be on the right platforms for your audience, create content that will engage with users, continuously interact with people who follow you, make strategic management decisions based on your account's analytics...and I haven't even mentioned social media advertising yet. That's a lot to handle, especially if you're already managing a business. Partnering with an experienced social media agency or hiring a social media manager can take a lot off of your plate. But before you make a hiring decision, exactly what does a social media manager do for businesses? Stay tuned for the answer.