​Successful marketing is always challenging but under Covid-19 those challenges have increased exponentially. Many marketing budgets have shrunk or disappeared, channels such as events and conferences have moved online, and so has consumer purchasing. The NAB Online Retail Sales Index reported its highest ever monthly growth rate in April, 16.5 percent. Year-on year growth for April, 58.5 percent, was also the highest recorded since the series started on 2012.