As with any business, the goal of your company is to generate revenue - but you can't do that if people don't even know you exist. To have any shot at turning a profit, it's essential to market your business. And in today's world, there's no better place to do that than online.

The Internet offers a wealth of options for reaching your ideal audience, options your competitors are likely already taking full advantage of. To keep ahead of them, you need to look into crafting a digital marketing strategy. But what is digital marketing for small businesses?

What marketing tactics does it involve? We'll answer both of those questions in detail below, so read on to learn more.