Associated with
Spencer Lanoue
11 min read
7 Ways to Generate Data-Driven A/B Test Ideas
How do you decide what to A/B test? If you're like most people, you probably do one of two things. You either look through your site and find things you think you could improve, or you Google search "A/B test ideas" to see what other people are doing (and then make a list of tests that sound good).
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