How to Run Effective A/B Tests According to 28 Marketing Experts | Databox Blog
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 Elise Dopson Elise Dopson
Posted Feb 21, 2019
How to Run Effective A/B Tests According to 28 Marketing Experts | Databox Blog

Almost 30% of marketers say their A/B tests are successful less than half the time. From varying sample sizes to determining statistical significance, here's how some of them improve their results.

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