Disney Cruise Line: The magic of lowering costs with dynamic creative
3 min read
Disney Cruise Line: The magic of lowering costs with dynamic creative

Flashtalking revolutionized Disney Cruise Line's advertising strategy by leveraging a decision tree to personalize creative based on traveler preferences. By targeting homepage visitors and dividing the audience for comparison, they struck a perfect balance between traditional and innovative approaches. With dynamic creative, Flashtalking ensured Disney Cruise Line's success surged to new heights.