How much more useful is a video if a picture is worth a thousand words? This is the cornerstone of video marketing, a forward-thinking marketing approach that incorporates compelling films into your campaigns.

This notion isn't new: companies need a video marketing plan in their content marketing strategy. What has changed is the prominence of video on all platforms and channels, video is no longer only a component of your total marketing strategy. It's crucial to your outreach and marketing activities, particularly your social media strategy.