What is Business-to-Consumer (B2C)? Definition and Guide
3 min read
What is Business-to-Consumer (B2C)? Definition and Guide

B2C, also known as "business-to-consumer" – refers to commerce between a business and an individual consumer. While it applies to any type of direct-to-consumer selling, it has come to be associated with online selling, also known as ecommerce or etailing.

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