Over the years, social media platforms have become essential for promoting and marketing events. TikTok, with its ever-increasing number of users and significant sway over younger audiences, has emerged as an innovative platform for event organizers to reach potential attendees.

Our guest for this episode is Tom McMahon, CEO of MCM. Tom is well versed on the latest and most effective platforms and channels, and is passionate about showing his event sector clients how they can utilize them to stay ahead of the competition.

In this episode, we will cover the following:

TikTok and how to use it to promote events
Key strategies for creating effective TikTok content that can attract event-goers
Challenges with using TikTok for event promotion
Tips to align TikTok content with the brand and its messaging