When Victoria Beckham, AKA "Posh Spice," posted lilac Crocs on her Instagram account, the clunky rubber clog had truly entered high fashion. Although Posh ultimately listened to fans and decided not to wear the shoes, she graciously thanked Justin Bieber for the gift. This social media spotlight on Crocs shows that Crocs are in style in 2021, and are here to stay (for a long awhile, crocodile), and there are some lessons brands can learn from this practical-turned cool shoe. To help, we'll use our eCommerce tools (Research and Shopper Intelligence) to explore Crocs' success, understand why Crocs are so popular, and give tips for your brand to capitalize on Crocs' lessons.