Social media best practices won't tell you exactly how the Instagram algorithm works or how to grow your TikTok account overnight. But they will provide a framework for succeeding with social media marketing. In this article, we'll cover 21 best practices that brands and agencies can use now to refine social media strategy, create a consistent content plan, build an engaged community, and reach key goals more reliably. Why Social Media Best Practices Matter for Marketers If you work in social media management because of the trends, the creativity, the brand interactions, and the fast-paced nature of it all, establishing best