Making behavioral marketing work for your brand | Lytics Decision Engine CDP for Marketers
Associated with
Matt Cannell Matt Cannell
Posted Aug 20, 2018
Making behavioral marketing work for your brand | Lytics Decision Engine CDP for Marketers

Behavioral marketing is about targeting your customers not just with demographics, but based on their actual, real-time engagement with your brand. It takes the guesswork out of campaigns and creates better user experiences. Here's what you need to know.

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