You may have a lot of inbound planner leads, but if you aren't dedicating at least a small part of each week to sales prospecting, those leads could dry up quickly.
In order to ensure a healthy sales pipeline with high-quality leads, you'll need to hunt down the contact information for your high-value prospects. But the sales prospecting game is constantly changing, and smart salespeople need to continuously learn about new developments to stay on top of their prospecting game.