So, you think you've got what it takes to be a brand manager?

Brand management is more than just approving logos and T.V. commercials. As the leaders responsible for the success of their brands, brand managers have always shouldered a lot of responsibility, including strategic initiatives like new product launches and brand positioning, as well as budgeting and identifying key marketing metrics.

But in the era of digital marketing, brand managers have to adopt new skills and prepare their organizations to reach consumers in an increasingly fragmented digital media landscape. To succeed, brand managers of the future will need to overcome the following challenges.