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Posted Oct 11, 2023
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6 min read
Looking to Amplify Your ABM Strategy? Don't Sleep on B2B Influencer Marketing
Influencer marketing has traditionally been associated with the B2C industry, where influencers collaborate with brands to promote products and services to their consumer audience. However, as the landscape shifts, B2B marketers are increasingly recognizing the immense potential of influencer marketing to reach target audience and drive meaningful engagement. Keep reading to learn more.
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