As a marketer, you've heard it a million times: 'make sure you are appealing to your target audience.'

At this point, it's easy to assume that everyone must know who their target audience is and exactly what they want. Unfortunately, marketers aren't mind readers.
The truth is, figuring out not only who your target audience is but what their habits are is hard work. The marketing landscape is constantly shifting, and brands need to stay adaptable to the changing needs of their consumers and the space.
So how do podcasts fit into all of this? Branded podcasts are here to stay, and as an integral part of your marketing strategy, you need to know who you're targeting with your show.