This review of the French market will consider the three most visited online sportswear retailers, Decathlon, INTERSPORT, and GO Sport.

Averaging over 10.5M visits every month, decathlon.fr is the most visited sportswear retailer in France. This is more than five times the average monthly traffic to go-sport.com and over six times more traffic than intersport.fr. Of the three sites only intersport.fr saw its traffic rise between January 2017 and May 2018.