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Loyalty In Retail: From Transactional To Emotional
Associated with
Sucharita Kodali Sucharita Kodali
Emily Collins Emily Collins
Jennifer Routhier Isabella Jennifer Routhier Isabella
Victor Milligan Victor Milligan
Posted Apr 10, 2019 • 3 min read
Loyalty In Retail: From Transactional To Emotional
Forrester Forrester

Analysts Emily Collins and Sucharita Kodali discuss the future of retail loyalty programs - and how retailers can drive emotional loyalty with customers.

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