Associated with
Collin Colburn
Posted Aug 31, 2021
•
7 min read
Epsilon's Purchase Of CitrusAd Begins The Consolidation Of Retail Media
On July 15, 2021, Publicis Groupe's Epsilon announced that it would acquire CitrusAd. The acquisition combines the service-oriented Epsilon, whose strengths in retail media lie in offsite monetization and first-party data enrichment, with tech platform CitrusAd, which excels in onsite monetization. We think this matchup of providers in the retail media space will give existing [...]
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