You might have already realized this, but the sales world is changing. To make it, you must learn marketing skills to gain new clients.

But everyone is not meant to be a marketer. How can you adapt to these changes and become successful at relationship-based selling?

Start by listening to this episode of "The Sales Evangelist Podcast" to learn how to adopt SaaS marketing skills. In this episode, Donald engages in a dynamic conversation with Aaron, the CEO and founder of Alysio, a people performance management platform for go-to-market teams.

Listen for valuable insights on the changing landscape of sales, the need for creativity and personalization, and the principles that drive effective sales strategies in the modern era.

Adapting to the Changing Sales Landscape