Social media advertising is not new, but how brands market to their audience via paid channels is always changing. From the types of influencers that businesses choose to the framing and overall message of an ad, anticipating and following trends can make all the difference in whether an ad succeeds.

As one of the fastest-growing social platforms, TikTok is a prime market for advertising. Reports suggest that by 2026, ad revenue on the app will be nearly $14 billion. Let's look at some of the trends predicted in social media advertising in 2023.