Over the past few years, we have observed, talked of and written at length about the value that content brings to a digital marketing mix. And after all this time, it's more than safe to assert that content performance inside the partnership channel is so much more than a flash in the pan. This rise-more steady than meteoric-for content partners, has garnered well-deserved attention of CMOs everywhere, across every vertical and industry, so much so that working with content partners and influencers has become the number one to-do on many CMO's checklists.