BELOW ARE FOUR ACTIONABLE TAKEAWAYS
1.Don't let the fear of breaking rapport prevent you from asking for the next step
2.Answer the yes-or-no questions and SHUT UP!
3.Figure out their vision through discovery, then tell the story of their business in terms of how other world class teams use you to achieve it.
4.Turn the CEO's team into your champions to get the inside scoop on everything about them beforehand.