Posted Jun 14, 2023
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5 min read
17 Opportunity Costs of Not Having a Universal Lead Capture Strategy
It's easy to look at the price of something and consider it a "cost". But, is it really an additional cost or should it be considered an investment? Is making an investment something that will either save you money or make you more money? What if the investment could do both? Would it be worthwhile to make the investment?
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