Embracing the complexity of today's video measurement landscape
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Betsy Rella Betsy Rella
Posted Oct 13, 2022 5 min read
Embracing the complexity of today's video measurement landscape

The world of video measurement is in a state of transition. Today's buyers and sellers are engaged in a race to evaluate and implement a new range of measurement solutions in order to better understand, monetize and gauge the effectiveness of advertising. But it's a complex web to navigate.

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